Consumer segregation
Date and country of first publication[1]
2017
austria
Definition
{NoteAI} Consumer segregation refers to the division or separation of consumers based on various factors such as demographics, income, buying behavior, or preferences. This division can lead to different groups of consumers being targeted with specific marketing strategies, products, or services. Consumer segregation can be influenced by societal, cultural, and economic factors and can have implications for market research, advertising, and overall business strategies.
See also
References
Notes
- ↑ Date and country of first publication as informed by the Scopus database (December 2023).
Further reading
Obradovits M. (2017) "Search and segregation", International Journal of Industrial Organization, 55(), pp. 137-165. Elsevier Inc.. DOI: [htttp://doi.org/10.1016/j.ijindorg.2017.09.004 10.1016/j.ijindorg.2017.09.004]
Veiga A. (2018) "A note on how to sell a network good", International Journal of Industrial Organization, 59(), pp. 114-126. Elsevier Inc.. DOI: [htttp://doi.org/10.1016/j.ijindorg.2017.12.009 10.1016/j.ijindorg.2017.12.009]