Consumer segregation

Date and country of first publication

2017
Austria

Definition

Consumer segregation refers to the division or separation of consumers based on various factors such as demographics, income, buying behavior, or preferences. This division can lead to different groups of consumers being targeted with specific marketing strategies, products, or services. Consumer segregation can be influenced by societal, cultural, and economic factors and can have implications for market research, advertising, and overall business strategies.

Consumer segregation appears in the following literature

Obradovits M. (2017). Search and segregation. International Journal of Industrial Organization, 55(), 137-165. Elsevier Inc..https://doi.org/10.1016/j.ijindorg.2017.09.004

Veiga A. (2018). A note on how to sell a network good. International Journal of Industrial Organization, 59(), 114-126. Elsevier Inc..https://doi.org/10.1016/j.ijindorg.2017.12.009