Audience segregation

2005
united states

Audience segregation refers to the process of dividing a target audience into specific groups based on demographic, psychographic, or behavioral characteristics. This segmentation allows marketers to tailor their messaging, products, and services to better meet the unique needs and preferences of each group. By understanding the different segments within their audience, businesses can create more targeted and effective marketing strategies that result in higher engagement and conversions.

Further reading

Ahmed J.; Villata S.; Governatori G. (2019) "Information and friend segregation for online social networks: a user study", AI and Society, 34(4), pp. 753-766. Springer London. DOI: 10.1007/s00146-017-0789-1

Van Den Berg B.; Leenes R. (2011) "Keeping up appearances: Audience segregation in social network sites", Computers, Privacy and Data Protection: an Element of Choice, 211-231. Springer Netherlands. DOI: 10.1007/978-94-007-0641-5_10

Lotz A.D. (2005) "Segregated sitcoms: Institutional causes of disparity among black and white comedy images and audiences", The Sitcom Reader: America Viewed and Skewed, 139-150. State University of New York Press. DOI: [1]

Laguecir A.; Leca B. (2019) "Strategies of visibility in contemporary surveillance settings: Insights from misconduct concealment in financial markets", Critical Perspectives on Accounting, 62(), pp. 39-58. Academic Press. DOI: 10.1016/j.cpa.2018.10.002

Valera-Ordaz L. (2023) "Political Identity and News Media Choice: The Polarizing Logic of Selective Exposure During the Catalan Independence Conflict", Mass Communication and Society, 26(2), pp. 326-352. Routledge. DOI: 10.1080/15205436.2022.2127366

Korenhof P. (2014) "Stage ahoy!deconstruction of the “drunken pirate”case in the light of impression management", Reloading Data Protection: Multidisciplinary Insights and Contemporary Challenges, 79-97. Springer Netherlands. DOI: 10.1007/978-94-007-7540-4_5

Austin L. (2012) "The privacy interest in anonymous blogging", Amateur Media: Social, cultural and legal perspectives, 208-214. Taylor and Francis. DOI: 10.4324/9780203112021-28