Media segregation

Date and country of first publication

2010
Germany

Definition

Media segregation refers to the practice of separating and targeting different racial, ethnic, or societal groups with specific types of media or advertising. This form of segregation can be observed in various forms of media, including television shows, movies, music, and advertising campaigns.

Historically, media segregation has been used as a means of reinforcing discriminatory practices and perpetuating stereotypes. For example, during the era of racial segregation in the United States, media outlets would often produce separate programming or publications for white and black audiences. This division contributed to the marginalization and underrepresentation of certain groups in media, as well as the reinforcement of harmful stereotypes.

In modern times, media segregation can still be observed in more subtle ways. Some argue that certain genres of music, such as rap or hip-hop, are primarily targeted towards specific racial or ethnic groups, while others may argue that certain TV shows or movies cater to specific demographics. Furthermore, advertising campaigns often target specific groups based on factors such as age, gender, or socioeconomic status.

Critics of media segregation argue that it can perpetuate stereotypes, limit representation, and contribute to societal divisions. They emphasize the importance of inclusive and diverse media that represents and caters to a wide range of audiences. Efforts have been made to promote media diversity and inclusion, such as the introduction of diverse characters and stories in movies and TV shows or the push for more inclusive advertising campaigns.

Overall, media segregation has both historical and contemporary implications, and it remains a topic of debate and discussion in the media industry.

Notes

At its current state, this definition has been generated by a Large Language Model (LLM) so far without review by an independent researcher or a member of the curating team of segregation experts that keep the Segregation Wiki online. While we strive for accuracy, we cannot guarantee its reliability, completeness and timeliness. Please use this content with caution and verify information as needed. Also, feel free to improve on the definition as you see fit, including the use of references and other informational resources. We value your input in enhancing the quality and accuracy of the definitions of segregation forms collectively offered in the Segregation Wiki ©.

Further reading

Gruner S. (2010) "'The Others Don't Want ...'. Small scale segregation: Hegemonic public discourses and racial boundaries in German neighbourhoods", Journal of Ethnic and Migration Studies, 36(2), pp. 275-292. . DOI: 10.1080/13691830903387402

Riddle T.A.; Turetsky K.M.; Bottesini J.G.; Wayne Leach C. (2020) "“What’s going on” in Ferguson? Online news frames of protest at the police killing of Michael Brown", Group Processes and Intergroup Relations, 23(6), pp. 882-901. SAGE Publications Ltd. DOI: 10.1177/1368430220917752

Wheatley D.; Vatnoey E. (2022) "Understanding attitudes towards social media segregation: spatial metaphors in the discussion of Twitter blocklists", Information Communication and Society, 25(1), pp. 1-16. Routledge. DOI: 10.1080/1369118X.2020.1749696