Consumer segregation

Date and country of first publication

2017
Austria

Definition

Consumer segregation refers to the division or separation of consumers based on various factors such as demographics, income, buying behavior, or preferences. This division can lead to different groups of consumers being targeted with specific marketing strategies, products, or services. Consumer segregation can be influenced by societal, cultural, and economic factors and can have implications for market research, advertising, and overall business strategies.

Notes

At its current state, this definition has been generated by a Large Language Model (LLM) so far without review by an independent researcher or a member of the curating team of segregation experts that keep the Segregation Wiki online. While we strive for accuracy, we cannot guarantee its reliability, completeness and timeliness. Please use this content with caution and verify information as needed. Also, feel free to improve on the definition as you see fit, including the use of references and other informational resources. We value your input in enhancing the quality and accuracy of the definitions of segregation forms collectively offered in the Segregation Wiki ©.

Consumer Segregation appears on the following literature

Obradovits M. (2017). Search and segregation. International Journal of Industrial Organization, 55(), 137-165. Elsevier Inc..https://doi.org/10.1016/j.ijindorg.2017.09.004

Veiga A. (2018). A note on how to sell a network good. International Journal of Industrial Organization, 59(), 114-126. Elsevier Inc..https://doi.org/10.1016/j.ijindorg.2017.12.009