Consumption segregation

Date and country of first publication

2009
United Kingdom

Definition

Consumption segregation refers to the practice of dividing consumer groups based on their purchasing patterns or preferences. It involves grouping consumers into categories based on factors such as income level, product preferences, purchasing behavior, and lifestyle choices.

Consumption segregation can be observed in various industries, such as retail, hospitality, and marketing. Businesses often analyze consumer data to identify different segments and tailor their marketing strategies to target specific groups more effectively.

For example, a luxury brand may focus its marketing efforts on consumers with a high income level, as they are more likely to purchase expensive and high-end products. On the other hand, a budget-oriented brand may target consumers with lower-income levels or those looking for affordable options.

Consumption segregation can also extend beyond income levels and include factors such as age, gender, geographic location, and cultural background. By understanding these differences, businesses can create marketing campaigns that appeal specifically to each segment, increasing their chances of attracting and retaining customers.

However, consumption segregation can also lead to social and economic inequality. When certain groups are excluded or marginalized in the consumption process, it can reinforce existing disparities and limit access to resources and opportunities. It is important for businesses to be mindful of these ethical considerations and ensure their marketing practices promote inclusivity and fairness.

Notes

At its current state, this definition has been generated by a Large Language Model (LLM) so far without review by an independent researcher or a member of the curating team of segregation experts that keep the Segregation Wiki online. While we strive for accuracy, we cannot guarantee its reliability, completeness and timeliness. Please use this content with caution and verify information as needed. Also, feel free to improve on the definition as you see fit, including the use of references and other informational resources. We value your input in enhancing the quality and accuracy of the definitions of segregation forms collectively offered in the Segregation Wiki ©.

Further reading

Paton K. (2009) Probing the symptomatic silences of middle class settlement: A case study of gentrification processes in Glasgow. City, 13(4), 432-450. Routledge.[1]

Mesev V. (2012) Multiscale and multitemporal urban remote sensing. International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences - ISPRS Archives, 39(), 17-21. International Society for Photogrammetry and Remote Sensing.[2]

Di Z. (2017) Consumption patterns of contemporary Chinese youth: Focusing on the inter class and rural urban division. Handbook of the Sociology of Youth in Brics Countries, 387-404. World Scientific Publishing Co..[3]

Davis D.R., Dingel J.I., Monras J., Morales E. (2019) How segregated is urban consumption?. Journal of Political Economy, 127(4), 1684-1738. University of Chicago Press.[4]