Audience segregation

Date and country of first publication

2005
United States

Definition

Audience segregation refers to the process of dividing a target audience into specific groups based on demographic, psychographic, or behavioral characteristics. This segmentation allows marketers to tailor their messaging, products, and services to better meet the unique needs and preferences of each group. By understanding the different segments within their audience, businesses can create more targeted and effective marketing strategies that result in higher engagement and conversions.

Related segregation forms

Audience segregation is frequently discussed in the literature with the following segregation forms:

friend segregation

This visualization is based on the study The Multidisciplinary Landscape of Segregation Research.

For the complete network of interrelated segregation forms, please refer to:

• First year of publication

• Louvain clusters

• Betweenness centrality

• Disciplines in which segregation forms first emerged (Scopus database).

Notes

At its current state, this definition has been generated by a Large Language Model (LLM) so far without review by an independent researcher or a member of the curating team of segregation experts that keep the Segregation Wiki online. While we strive for accuracy, we cannot guarantee its reliability, completeness and timeliness. Please use this content with caution and verify information as needed. Also, feel free to improve on the definition as you see fit, including the use of references and other informational resources. We value your input in enhancing the quality and accuracy of the definitions of segregation forms collectively offered in the Segregation Wiki ©.

Audience segregation appears in the following literature

Lotz A.D. (2005). Segregated sitcoms: Institutional causes of disparity among black and white comedy images and audiences. The Sitcom Reader: America Viewed and Skewed, 139-150. State University of New York Press.https://doi.org/

Van Den Berg B., Leenes R. (2011). Keeping up appearances: Audience segregation in social network sites. Computers, Privacy and Data Protection: an Element of Choice, 211-231. Springer Netherlands.https://doi.org/10.1007/978-94-007-0641-5_10

Austin L. (2012). The privacy interest in anonymous blogging. Amateur Media: Social, cultural and legal perspectives, 208-214. Taylor and Francis.https://doi.org/10.4324/9780203112021-28

Korenhof P. (2014). Stage ahoy!deconstruction of the “drunken pirate”case in the light of impression management. Reloading Data Protection: Multidisciplinary Insights and Contemporary Challenges, 79-97. Springer Netherlands.https://doi.org/10.1007/978-94-007-7540-4_5

Ahmed J., Villata S., Governatori G. (2019). Information and friend segregation for online social networks: a user study. AI and Society, 34(4), 753-766. Springer London.https://doi.org/10.1007/s00146-017-0789-1

Laguecir A., Leca B. (2019). Strategies of visibility in contemporary surveillance settings: Insights from misconduct concealment in financial markets. Critical Perspectives on Accounting, 62(), 39-58. Academic Press.https://doi.org/10.1016/j.cpa.2018.10.002