Editing Media segregation

===== Date and country of first publication<ref>Date and country of first publication as informed by the Scopus database (December 2023).</ref>===== 
2020<br>
United States
===== Definition ===== 

Media segregation refers to the practice of separating and targeting different racial, ethnic, or societal groups with specific types of media or advertising. This form of segregation can be observed in various forms of media, including television shows, movies, music, and advertising campaigns.

Historically, media segregation has been used as a means of reinforcing discriminatory practices and perpetuating stereotypes. For example, during the era of racial segregation in the United States, media outlets would often produce separate programming or publications for white and black audiences. This division contributed to the marginalization and underrepresentation of certain groups in media, as well as the reinforcement of harmful stereotypes.

In modern times, media segregation can still be observed in more subtle ways. Some argue that certain genres of music, such as rap or hip-hop, are primarily targeted towards specific racial or ethnic groups, while others may argue that certain TV shows or movies cater to specific demographics. Furthermore, advertising campaigns often target specific groups based on factors such as age, gender, or socioeconomic status.

Critics of media segregation argue that it can perpetuate stereotypes, limit representation, and contribute to societal divisions. They emphasize the importance of inclusive and diverse media that represents and caters to a wide range of audiences. Efforts have been made to promote media diversity and inclusion, such as the introduction of diverse characters and stories in movies and TV shows or the push for more inclusive advertising campaigns.

Overall, media segregation has both historical and contemporary implications, and it remains a topic of debate and discussion in the media industry.
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==Media segregation appears in the following literature== 

Riddle T.A., Turetsky K.M., Bottesini J.G., Wayne Leach C. (202). “What’s going on” in Ferguson? Online news frames of protest at the police killing of Michael Brown. ''Group Processes and Intergroup Relations'', ''23''(6), 882-901. SAGE Publications Ltd.https://doi.org/10.1177/1368430220917752

Wheatley D., Vatnoey E. (2022). Understanding attitudes towards social media segregation: spatial metaphors in the discussion of Twitter blocklists. ''Information Communication and Society'', ''25''(1), 1-16. Routledge.https://doi.org/10.1080/1369118X.2020.1749696